AI Discovery

AI DISCOVERY

How does AI see your business?

AI Discovery investigates how businesses are identified, described and mentioned in AI-generated answers.

We examine responses from ChatGPT, Claude and Perplexity to see what happens when customers ask about a business by name, or describe a need without naming a business.

Our approach is based on documented observations, transparent methods and repeatable measurements.

Currently available for Norwegian businesses.

Try AI Discovery Check

AI Discovery Check is currently available for Norwegian businesses.

The questions, analysis and report are currently in Norwegian. An English version is not available yet.

Try AI Discovery Check in Norwegian

How AI Discovery Check works

  1. We ask ChatGPT, Claude and Perplexity about the business by name, and record how each of them describes it.
  2. We ask about the areas the business wants to be known for without naming the business, using questions similar to those a potential customer might ask.
  3. Each of these questions is asked twice to each service, because AI answers vary from one time to the next.
  4. The report shows what we observed: which business the services described, and whether the business was mentioned, for example in 2 of 6 answers.

What the results show, and what they do not

  • The results are observations from a limited set of questions at one point in time. AI answers vary between services and between runs.
  • We report what we observed, for example whether the business was mentioned in 2 of 6 answers. We do not give scores, rankings or probabilities.
  • A result does not show why an AI service answered the way it did. We keep what we observed apart from what we do not know.
  • AI Discovery does not promise better rankings, more visibility or more recommendations from AI services.

Who is behind AI Discovery

AI Discovery is built by Thomas Holm, who has around 20 years of experience in marketing and communication.

About Thomas Holm