Thomas Holm

Thomas Holm is behind AI Discovery and The AI Discovery Playbook.

He has around 20 years of experience in marketing and communication, including PR and earned media, brand, content marketing, paid media, digital strategy, analytics and advisory work.

More recently, he has been examining how generative AI may change discovery and the customer journey before a website visit. That work became the starting point for AI Discovery.

Thomas publishes on:

• how businesses are understood and found in AI
• the new customer journey
• AI search and AI referral traffic
• content, sources and brand in AI systems
• measurement from the AI experience to the website and business impact
• what we actually know, what we observe and what the market still only assumes

His focus is not on commenting on every AI development. The aim is to build, test, measure and document what the development means for marketing and communication.